Industries

Your industry doesn't sell like anyone else's. Your website shouldn't either.

Find your trade below and see how we build around the way your customers actually choose.

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Three people reviewing blueprints spread across a drafting table

The problem

Every trade buys its own way

A homeowner picking a contractor looks at photos of finished jobs before anything else. A family picking a restaurant wants the menu and hours visible immediately. Someone comparing gyms checks the class schedule first.

Those are different buying patterns, and one template rarely serves all of them. A restaurant that buys a template built for contractors ends up with a photo gallery where its menu should be.

We build the other way around. Whatever your trade checks first goes at the top of the page: finished jobs for a contractor, the menu for a restaurant, the schedule for a gym.

What we build into a site for your trade

Research into how your buyers decide

We learn how buyers in your trade search, compare, and choose before we design anything, so the site fits real behavior instead of a generic template.

Trust signals your industry actually checks

Whichever proof your buyers look for first, the site leads with it, whether that means jobsite photos, a class schedule, a menu, or a license number.

Design shaped around your buying pattern

Layout, navigation, and content hierarchy follow how your customers move through a decision, not a template stretched across five different trades.

Training to run it yourself, or we can keep it updated

Login access and a short training session, so your menu or schedule stays in your control. Or we manage the site and handle content updates month to month.

A trade site built around how homeowners actually decide

Monarch Patio and Outdoors covered patios service page designed by Desque
Monarch Patio and Outdoors outdoor kitchens service page designed by Desque
Monarch Patio and Outdoors pergolas service page designed by Desque

Monarch Patio and Outdoors

Monarch needed one site to carry seven outdoor services, and the homeowner pricing a pergola has different questions than the one pricing an outdoor kitchen.

So we gave each service its own page, written around what a homeowner checks for that job. A pergola page answers for Houston weather, a patio page for staying level, and a kitchen page for cooking outdoors.

A homeowner searching one job now lands on the page for that job, instead of a services list to sort through.

Read the full case

Another trade, the same approach

Sabor Tapatio

Sabor Tapatio needed an identity that worked on a moving food truck, on a menu board, and on merchandise, not just on a screen.

We built the circular bull badge system, the menu layout, and the mobile-first website as one project, so the brand reads the same wherever a customer finds it.

The bull badge and color system now carry across the truck wrap, the menu, apparel, and the website, giving Sabor Tapatio one consistent brand instead of separate pieces.

What people ask first

How much does it cost to have your website designed?

Three things move the number more than anything else. How many page layouts the site needs, whether we are building your brand identity alongside it, and what the site has to connect to, like a booking system or a listings feed.

A four-layout site for a single-location business and a large build with a live feed are different projects, and we price them that way rather than applying one rate to both.

Your proposal carries the figure for your scope after the free consult.

How is an industry-specific site different from a regular business website?

You still get the pages you would expect, including home, services, about, and contact. What changes is what those pages lead with, and that comes from research into how your specific buyers decide before a single page gets designed.

Same page count, different first impression, built around your trade’s own buying pattern instead of a template’s assumptions.

Have you built for my trade before?

Yes. Our portfolio covers contractors, real estate agents and brokerages, restaurants and food brands, auto shops, and gyms and trainers, most of them here in Houston.

Two of those builds are on this page in full, and every trade page links to more. If your trade is not among them, the research step at the start of a project is how we learn how your buyers decide before anything gets designed.

Do I need new branding as well, or just the website?

Either works. Plenty of clients come to us with a logo they are happy with, and we build the site around it.

When the brand is dated or was never really designed, we usually recommend settling the identity first, because every page decision after that depends on it. We will say which applies to you on the call.

Do you only work with Houston businesses?

No. We take on work in any market, and local search is part of the build wherever you sell, not something reserved for one city.

Houston is simply where most of our clients are, so it is the market we know best, and we research a new one the same way before we design anything.

Detail Exchange, the construction firm whose Lighthouse performance went from 55 to 99, runs out of New Jersey and worked with us remotely from the first call to launch.

Ready to start on your trade?

Click through to your trade above to see the build. Not listed yet? A free call is still the fastest way to get moving.

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