Restaurants

A restaurant brand and website that show up when Instagram cannot

We design restaurant identities and websites built around the menu, the hours, and the location. That way, a customer who has never seen your Instagram can still find you, order from you, and remember your name.

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A chef plating a dish in a busy restaurant kitchen

Your menu needs a home of its own if

Your menu and hours live on a delivery app or in a photo from last spring, not somewhere a first-time visitor can find them fast.
You are opening a new location or a new restaurant and need a brand that tells people what it is before anyone tastes the food.
You post on Instagram constantly, and none of that work shows up anywhere else once the post scrolls past.
Delivery apps bring in orders, but every one of them keeps a cut and the customer relationship that comes with it.

The problem

The hungry stranger never sees your feed

Instagram reaches people who already follow you. It goes quiet for a hungry stranger near your newest location who has never heard of your name, searching for tacos right now.

That search runs through Google and Google Maps, not your feed. A website is what shows up there.

A delivery app makes a similar trade. It introduces a customer once, then charges you for every order that customer places after.

Instagram and the site work better together than apart. The feed keeps the people who already know you coming back, and the site puts the menu, the hours, and the address where the stranger finds them in seconds.

How your restaurant project comes together

Three steps take you from a first message to a proposal you have agreed to.

Day one

Start with a free call

Tell us about the restaurant, how many locations you are running, and where the menu lives today, on a wall, on Instagram, or nowhere yet. We read it and reply with real questions.

Within the week

A free discovery consult

We go deeper on the menu, the space, and what a new visitor needs to see first. You leave the call with a spoken recommendation on what the brand and site should cover.

Days after the consult

You get a proposal

A written proposal follows with the scope, the cost for that scope, and a launch date. Work starts once you sign it.

What a restaurant brand and site include

An identity that survives every surface it touches

A logo and colors designed for the menu, the packaging, the storefront, and the screen, with files your printer can use as-is.

A menu system your team owns

Content structured so updating a dish or a price is a change your manager makes the same day. Not a call to your web developer.

Your Instagram feeding the site automatically

The photos you already post pull onto your site in your own branding, so the page never looks stale and you are not posting the same food twice.

A site built to protect direct orders

Clear paths to ordering, catering, and events, so a customer who wants you can reach you directly.

Training to run it yourself, or we keep it updated

A login and a short training session before launch, so your team makes day-to-day updates. When a new location has everyone stretched thin, we can handle those updates month to month instead.

A full identity, menu system, and website for a Houston poke concept

Pokeology website homepage, carrying the tuna-icon identity onto the site

Pokeology

Pokeology launched inside a Rice Village bar in 2016, introducing a poke concept most Houston diners had not seen before. We started with naming support and a tuna-icon identity. As the concept grew into its own restaurant, we designed a second generation of menus to match.

The same identity ran across the website, the print signage, and the social materials. A table tent and a menu board came out of one system rather than three.

The identity held together across the website, two menu generations, and every printed touchpoint the restaurant used to bring customers in the door.

Read the full case

More restaurant brand and web builds

Read Use Case

2 Phat Bastard Pies

2 Phat Bastard Pies came to us with a problem most restaurants never face. Houston diners do not recognize a savory meat pie with Indo-African flavors on sight, so the brand had to introduce the food before it could sell any.

We built a warm, appetite-forward identity anchored on the "2" in the name, a nod to the two founders. The Webflow site followed in two phases, so the founders could run day-to-day content themselves.

The brand and website launched able to stand alongside established Houston food concepts, with content control in the founders’ hands from day one.

Read Use Case

Uptown Bakes

Uptown Bakes sold made-to-order pies and pastries with no storefront, built on referrals and social visibility alone. We drew the identity’s color, deep oxblood, from the client’s own cherry pies, then paired it with a script wordmark carrying the line "Art of Baking."

That identity extended into a custom Shopify storefront for standard and custom event orders. It also reached a full print and packaging system, including business cards with a spot-UV finish, and a branded sticker built for pie boxes and takeout bags.

The identity and packaging system gave the bakery a consistent, professional presence, from the website to every piece a customer handled.

Before you decide

How much does it cost to brand a restaurant?

Two things move the number most. The first is how many pieces need designing, from menus and packaging to signage and the site itself. The second is how much photography and written content still has to be produced.

A logo refresh with a handful of page layouts and a full identity across packaging, signage, and a custom storefront are very different projects, and we price them that way rather than applying one rate to both.

Your proposal carries the figure for your scope after the free consult.

We already have a logo. Can you just build the website?

Yes, when the existing logo actually works.

Before we start, we check it against the places it has to live: the menu, the packaging, the storefront. Then we tell you whether it holds up.

Some projects are a website built on a brand that is already solid. Others need both.

Will people find the restaurant when they search for somewhere to eat nearby?

That work is its own service, and it runs month to month alongside the build. We set up your Google Business Profile, get your name, address, phone, and hours matching everywhere they are listed, and work the map results that search starts from.

The same work feeds the AI answers. When someone asks ChatGPT, Perplexity, or Google’s AI where to eat nearby, those tools read Google Maps, Apple Maps, Bing, and the same directories. We tag your pages so they can tell what you serve, where you are, and when you are open.

Start with a free call about your restaurant

The call costs nothing. You leave it knowing what your restaurant’s brand and site should lead with and what it takes to build it.

Start Your Project