Solstack
Solstack installs solar for homes and businesses around Conroe. Its pitch skips the install price and sells what the system produces over decades, backed by quarterly inspections and monitoring.
A sun logo and a green palette would have undercut that pitch on contact. So we built the identity to look like the equipment itself: clean geometric shapes, a tight grid, no sunshine clip art. It holds together on trucks, proposals, and paperwork.
Solstack now hands a homeowner a proposal that looks like it came from an established energy company. The paperwork finally matches the equipment.

