What We Do: SEO for Houston Businesses

SEO is the work that gets your website found on Google when a Houston customer searches for what you sell. My co-founder, Fredy, and his team do the work every month. It runs on a site my team built, or on a Webflow or Shopify site you already have.

A WordPress, Wix, or Squarespace site moves over first, as covered in our post on website migration without losing rank.

It’s a monthly plan, and every plan includes local SEO and AI search too, since each one’s work helps the other two. The next section shows the three plans, and every part of the work after that’s in the table of contents if you’d like to jump straight to one.

The three plans

Every plan includes local SEO and AI search, not only SEO. That means one plan covers Google’s search results, map apps like Google Maps, and answers from AI assistants like ChatGPT.

What each plan includes for local SEO and AI search gets its own post later in this series. Here’s how the SEO work grows with each plan.

• Essentials — for a business getting found for its main services. It tracks 10 searches and adds 2 blog posts, 1 new page layout, and 1 page update a month, with 2 competitors tracked and a strategy call every quarter.
• Growth — for a business competing across a wider area. It tracks 25 searches and adds 4 posts, 2 layouts, and 3 updates a month, with 3 competitors tracked and a call every two months.
• Authority — for a business that wants the most ground covered. It tracks 50 searches and adds 8 posts, 4 layouts, and 6 updates a month, with 6 competitors tracked and a call every month.

What’s included

Done once at onboarding

Onboarding is the first few weeks of your plan. It’s when our team checks your site, picks the searches to target, and records your starting numbers. Every report after that gets compared against them.

Every site goes through all five steps below. If my team built your site, the technical groundwork went in at launch, and the audit and speed checks confirm it’s still in place. If you’re bringing a Webflow or Shopify site, that’s where most of the first weeks’ fixes happen. Structured data and AI crawler access are set up at onboarding too, but they’re part of the AI search work, which has its own post in this series.

Technical SEO audit and fixes

Our internal tools crawl every page and link on your site, and our team fixes whatever’s stopping Google from reading it.

• Every page checked — broken links, redirects, missing titles, and pages Google can’t reach.
• Fixed in the first weeks — whatever the audit finds gets fixed early.
• Yours to keep — you get a copy of the audit.

Keyword and competitor research

This sets the searches worth winning and the competitors worth watching. It’s the map for everything that follows.

• Sorted by intent — ac repair spring branch beats hvac, because that person’s ready to call.
• Matched to pages — every target search gets a page responsible for it.
• Rivals named — the businesses you’ll be tracked against every month.

Search Console and GA4 setup

Google Search Console shows how you appear in search, and Google Analytics 4 shows what visitors do. Both are set up in your own account, which means they’re yours.

• In your name — you own the accounts and the data.
• The benchmark — your starting rankings, impressions, and clicks get recorded here.
• Actions tracked — form submissions, phone taps, and quote requests.

Blog setup

If your site doesn’t have a blog yet, one gets added before the first monthly post.

• Uses your existing design — it looks like the rest of your site.
• Categories and authors — so readers and Google can follow the thread.
• Live before the first post — ready when the monthly work starts.

Page speed and Core Web Vitals

Core Web Vitals are Google’s scores for how fast a page loads, how quickly it responds to a tap, and how steady it stays while loading. Our team checks them on the pages that bring in customers and fixes any that fall short. That’s mostly needed on a site built somewhere else, since every site my team builds is tested before launch.

• Measured on a phone — how long each key page takes to show its main content on a mobile connection, the way most of your customers load it.
• Images resized and converted — oversized photos compressed into modern formats and sized for each screen.
• Scripts and fonts trimmed — chat widgets, old tracking codes, and unused apps that hold the page back get removed or loaded after the content.
• Layout shifts fixed — space reserved for images and banners, so the page doesn’t jump while someone’s reading or tapping.
• Rechecked after every fix — the scores are measured again, and the before and after go in your report.

Added every month

Keywords targeted and tracked

The searches you’re aiming for get tracked every month from Houston.

• Checked locally — positions measured the way a nearby customer sees them.
• Tied to a page — every tracked search has a page responsible for it.
• Updated as you grow — new searches get added as new pages go up.

Blog posts

Every month, new posts answer the questions your customers ask before they call. Each one’s written so both Google and AI assistants can quote it.

• Topics from real searches — what people type, what they ask you, and what AI assistants get asked.
• Question headings — the answer sits under a heading phrased the way the customer asks it.
• Your facts — your services, your area, and your experience.
• Linked to a service page — every post points to the page that sells the service it explains.

New page layouts

When the tracking shows a service or an area that doesn’t have a page, our team adds one. One new layout covers every page of that type, and our post on web design built to win customers explains how layouts work.

• A page for every service — no more services crammed onto one page.
• A page for every area — location pages where you’re missing from local searches.
• Wired in — navigation, sitemap, and internal links updated.

Page and post updates

Existing pages get refreshed with new facts and answers. The data shows which pages people see but don’t click.

• New facts and answers — an FAQ added, a number updated, a service area corrected.
• Better titles — rewritten where clicks are low, because that line in search results is your ad.
• Logged — every change shows up in the monthly report.

Technical monitoring

Your site keeps changing and so does Google. That’s why the audit’s checks repeat every month.

• Broken links and redirects — found and fixed.
• Pages dropped from Google — caught and restored.
• Speed after changes — rechecked when new content or scripts go up.

How it’s reported

Competitors tracked

The competitors named at onboarding get tracked in the same places you are. You’ll see who’s gaining ground and where.

• Google rankings — where each competitor ranks for the searches you’re targeting, like ac repair spring branch, next to where you rank.
• Map results — who wins each part of your service area.
• AI answers — who the assistants name.

Monthly report

It’s one report in plain English, with every number read against your starting point.

• Search — rankings, impressions, and clicks.
• Maps — where you show up across your service area.
• AI — which assistants named you and where they got their facts.
• Work done — every page, post, and fix from the month.

Strategy call

A call on what moved, what’s queued, and what’s changed in your business. It’s quarterly on Essentials, every two months on Growth, and monthly on Authority.

• What moved — the wins and the misses.
• What’s next — the pages and posts coming up.
• What changed — new services or areas that need pages.

How the monthly SEO work runs

Every plan follows the same four steps, so you’ll always know what our team is working on and why.

1. Audit and benchmark — the technical audit, the keyword and competitor research, and your starting rankings, impressions, and clicks, the numbers every later report is measured against.
2. Foundation fixes — whatever the audit found gets fixed in the first weeks, since new pages and posts won’t rank on a site Google struggles to read.
3. Monthly growth — new posts, new pages, updates to existing ones, and a technical check, with each new page giving you another search to show up for.
4. Report and call — what moved against the benchmark and what’s planned next, so you’re never guessing what the work is doing.

The Texana Global Energy case study shows what an audit and rebuild did for one site. Its pages now load in 1.8 seconds, and each main service has a page that’s built for the searches buyers use.

If you’d like to know where your site stands, book a call with me, and the audit’s the first thing the team will look into. The search engine optimization service page lists the same items in one place.

Frequently asked questions

How long does SEO take to work?

The first technical fixes land in the first few weeks. Rankings for the searches you’re targeting usually start moving around three months in, depending on where the site starts and how crowded the search is. Google re-reads a site on its own schedule, which is why the report reads the direction over 90 days instead of week to week.

Can you do SEO on my current site?

Yes, if it’s on Webflow or Shopify, or it’s a site my team built. Sites on WordPress, Wix, or Squarespace get moved over first, and the move’s planned page by page, with every old address redirected to its new one.

How do I know the SEO is working?

Rankings, impressions, and clicks for your target searches are recorded before any work starts. Every monthly report compares against that starting point, so you see what moved and what’s queued next.