What a Wix to Webflow migration actually transfers

Wix answers the first migration question itself, in its own help center.

The reason you can’t use another host for your Wix site is that the SaaS architecture does not support external hosting since it uses Wix’s proprietary technology and relies on Wix’s services to operate.

In plain words, a Wix site runs only on Wix’s computers. There is no version of your design that can exist anywhere else, and no export button for the site as a whole.

That is Wix describing its own product, not a rival talking it down. The all-in-one design is why a Wix site can launch in a weekend, and for plenty of businesses it keeps working for years. The cost only shows up when you want to leave.

So a Wix to Webflow migration is a rebuild, and the useful question is what comes with you and in what shape. The answers sort into three groups: content Wix exports, content Wix states cannot leave, and content the documentation never mentions at all.

Pricing the move means knowing which group each piece of your site sits in, and you can work all of it out from the documentation before you spend anything.

What Wix lets you take

Contacts export is the most complete of the three, and Wix’s documentation states the limit in a single line.

You can export up to 50,000 site contacts at once to a CSV file.

The file comes in Regular, Google, or Outlook formats. Your customer list travels intact.

Store products export the same way, up to 5,000 rows per CSV file. One line matters if you sell downloads, because Wix states that “Exporting digital products is not currently supported.” The physical catalog comes out as a file, and the digital one gets retyped.

If your site uses Wix’s CMS for structured content such as team rosters, listings, or menus, those collections export as CSV files too. That covers custom databases only, not the blog and not your pages.

Each limit in this post comes from Wix’s and Webflow’s own documentation as we read it in August 2026. Both vendors revise these figures, so confirm them on the linked pages before you build a plan on them.

Ordinary pages are the first gap in the documentation. Wix’s help center has no article on exporting page content in bulk, which is not the same as Wix saying it is impossible. We found no documented alternative. Plan for copy and paste, page by page.

Blog posts have no export

The blog is a different case, because Wix states the answer directly on a live feature-request page.

Currently, it is not possible to export blog posts to other platforms.

The page is still collecting votes, and for a business owner that means years of posts that have earned Google’s trust have no file to download and no tool to run. Every post moves by hand, which means copying the text, saving the images, and rebuilding it in Webflow.

There is a second exception that applies to the same posts. When most pages’ addresses change, Wix creates a 301 redirect automatically, the forward that tells browsers and Google where a page went. That covers Editor pages, store pages, bookings, and events.

It does not cover the blog, and the same article says so.

For Wix Blog pages, 301 redirects will not automatically be created.

So any post whose address changed over the years kept its old links only if someone built that forward by hand.

Together those two findings make the blog the largest line item in the move. Its content has no export, and its address history is only as complete as somebody’s manual work. A Houston business with years of posts should scope this piece first, because it is usually most of the job.

The address list to take with you

Your Google traffic lives at specific addresses, and every one of them has to forward to its new page or the traffic stops with it.

The redirect build covers the map, the launch order, and the rules that fail silently, and Migrating from Squarespace to Webflow walks through all of it. None of that changes with the platform you are leaving.

What is Wix-specific is the list you start from. Wix’s redirect manager holds every forward the site has accumulated, and the entire list exports as a two-column CSV. Take that file before you cancel anything, because those old links need new destinations too.

The manager’s own documentation sets the scale. Redirects work only with custom domains, a site holds at most 5,000, and a CSV import moves 500 at a time.

The custom-domain rule matters if your site still runs at a free wixsite.com address. Wix states that “301 redirects only work with custom domains.” There is nothing to forward. Whatever those addresses earned stays behind, and the new site starts fresh.

What Webflow takes in

The receiving end sets limits of its own. Webflow’s pricing page FAQ asks “Can I import my website or my code?” and answers:

“No, you can only develop websites in Webflow.”

There is no general import to point your exports at.

Structured content re-enters through Webflow’s CMS import. The import is a CSV upload capped at 4 MB per file. Most field types map over, but files do not, and the import documentation is explicit about it.

No data maps to the file field. Upload files manually after the rest of your data imports.

One absence is worth knowing before you plan around vendor help. Webflow publishes official migration guides for Squarespace and for WordPress, but we looked for the Wix equivalent and found none. The move is common enough, and there is still no official manual for it.

Canceling without losing your domain

When the new site is live, canceling Wix is its own short checklist. Wix’s cancellation page says the plan runs to the end of its period, and then describes what happens next.

your site address reverts to the free Wix URL (siteprefix.wixsite.com/siteaddress) and Wix ads appear on your site.

The old site stays published, with ads. Unpublish it once the new one is live, so your business has only one website in the search results.

The domain is a separate matter, and the same cancellation page confirms that it is not affected.

Canceling your site plan does not cancel any domain, business email, or app subscriptions.

So the address your rankings attach to is untouched. Point it at Webflow on cutover day, and remember that it now renews as its own line item.

Counting the site before you price the move

Nothing above has to surprise you mid-project. Every limit in this post sits in public documentation, and you can check all of it before you commit to anything.

That is why we treat the inventory as the first deliverable, not the design. Count the posts, the pages, the products, the contacts, and the addresses, and the rebuild has a budget and a finish line. Skip the count and each of those numbers turns up mid-project instead.

If the destination itself is still open, Webflow vs. WordPress makes the wider case for Webflow as the platform a small marketing site should live on.

Our website migration service starts with that count, sorting every piece of a Wix site into exports, rebuilds, and redirects before design work begins. The quote you get describes your site rather than an average one.

If you would like us to run that count for you, get in touch and we will go through what your Wix site holds and what each piece will take to move.

Frequently asked questions

Can I transfer my Wix site directly to Webflow?

No. Wix states that “the SaaS architecture does not support external hosting,” and Webflow’s own FAQ says sites and code cannot be imported. Contacts, store products, and CMS collections export as CSV files. Pages, design, and blog posts are rebuilt by hand.

Can I export my blog posts from Wix?

No. Wix’s own feature-request page states: “Currently, it is not possible to export blog posts to other platforms.” Each post moves by hand, which means copying the text, saving the images, and rebuilding it in Webflow. Budget the blog first, since it is usually the largest piece of manual work.

What can I export from a Wix site?

Contacts export as a CSV, up to 50,000 at once. Physical store products export as a CSV, up to 5,000 rows per file, with digital products excluded. CMS collections and your 301 redirect list export as CSVs too. Everything else, including pages and blog posts, moves by hand.

What happens to my old Wix site after I cancel?

Canceling the plan does not delete the site. It stays online at a free wixsite.com address with Wix ads, so unpublish it once the new site is live. A domain bought through Wix is a separate subscription. The cancellation does not touch it, and it moves on its own schedule.