Fredy Rodriguez

Technical Director & Co-Founder

Runs the data-and-code side of Desque: SEO, GEO, AEO, PPC, copywriting, and the engineering behind every site we ship. Builds in Go and TypeScript.

Posts by Fredy Rodriguez(87)

Part 3 · Social Media for Business

Social Media Analytics

social media marketing analytics

Stop posting and hoping. How to use free social media analytics tools, spot the metrics that connect to leads, and make data-driven decisions each month.

Fredy Rodriguez

March 18, 20268 min read

Wall calendar grid filled with blank white cards and small pins, representing a structured social media content calendar planning system

Part 2 · Social Media for Business

Content Calendar Creation

social media marketing analytics

Build a practical social media content calendar that keeps your posting consistent, your messaging strategic, and your team organized.

Fredy Rodriguez

March 16, 20267 min read

Grid of blank smartphone screens on a dark surface with one screen illuminated, representing the strategic selection of a single social media platform for business

Part 1 · Social Media for Business

Platform Selection Strategy

social media marketing analytics

A focused social media strategy for small business beats spreading thin across six platforms. Pick the right one or two channels and commit.

Fredy Rodriguez

March 13, 20266 min read

Ascending matte rectangular blocks arranged in a staircase pattern on a dark slate surface, representing content marketing growth and return on investment

Part 3 · Content Marketing Strategy

Measuring Content ROI

content strategy marketing analytics

Content marketing metrics that connect blog traffic to business outcomes: which KPIs matter, how to track conversions, and when content is working.

Fredy Rodriguez

March 11, 20269 min read

A blank open notebook, fountain pen, and ceramic coffee mug on a clean white writing desk in soft natural light, representing the craft of writing engaging blog posts

Part 2 · Content Marketing Strategy

Creating Engaging Blog Posts

content strategy marketing analytics

Structure, headlines, and opening hooks that keep readers reading. A practical guide to writing blog posts that hold attention and build search authority.

Fredy Rodriguez

March 9, 20266 min read

Part 1 · Content Marketing Strategy

Content Planning Framework

content strategy marketing analytics

A content marketing strategy for small businesses: map topics to intent, set a cadence you can hold, and build a calendar that makes publishing a habit.

Fredy Rodriguez

March 6, 20267 min read